In a groundbreaking move, luxury Italian fashion house Zegna has chosen Dubai as the stage for its highly anticipated Spring/Summer 2026 collection. This marks the first time the brand will showcase a collection outside of Milan’s iconic fashion calendar. The exclusive event, set for June 11, will be part of an immersive week-long experience tailored for top-tier clients, fashion industry insiders, and global media representatives.
A Bold Step Beyond Milan
Zegna’s chairman and CEO, Gildo Zegna, expressed excitement about this milestone, emphasizing Dubai’s global significance. “Our brand has always embraced a forward-thinking vision, and this moment represents more than just a fashion show—it’s a celebration of Italian craftsmanship on an international scale,” he said.
He further highlighted Dubai’s transformative energy and innovation as key factors in the decision. “Dubai is the epicenter of global culture, where ideas converge and the future is shaped. It perfectly embodies the modern essence of luxury and is the ideal setting for the next chapter in our journey.”
The move comes with the endorsement of the Camera Nazionale della Moda Italiana, reaffirming Zegna’s strong ties to Milan while embracing the evolving landscape of luxury fashion. “Milan is our home, and our commitment to Italian fashion remains unwavering. However, today’s luxury is defined by movement, evolution, and the willingness to embrace fresh perspectives,” Gildo Zegna added.
Dubai: A Global Luxury Hub
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, welcomed Zegna’s choice, highlighting Dubai’s growing influence in luxury and fashion. “Beyond its thriving high-end market, Dubai is at the forefront of creativity, sustainability, and digital innovation. It’s a natural choice for brands seeking new horizons and audiences.”
Further enriching the occasion, Zegna will introduce Villa Zegna, an immersive pop-up experience designed to reflect the legacy of its founder, Ermenegildo Zegna. Following successful showcases in Shanghai and New York, this installation will offer guests an intimate look into the brand’s heritage, craftsmanship, and evolution.
Zegna’s Growing Presence in the Gulf
Founded in 1910, Zegna has cemented itself as a powerhouse in men’s fashion, overseeing brands such as Thom Browne and Tom Ford. The Gulf region, particularly the UAE, has become a crucial market for the company. Gildo Zegna previously underscored its importance, stating, “The Gulf is emerging as the new epicenter of luxury. It once was Hong Kong, but today, the energy and sophistication here are unparalleled.”
With its historic debut in Dubai, Zegna is not only expanding its global footprint but also redefining the future of luxury fashion—one that is dynamic, borderless, and deeply rooted in heritage.